Wednesday, 16 July 2014


Just in case you've been subjected to a life of ELFless deprivation - a world where drugstore beauty products are seldom as they seem and NARS Orgasm is always sold out before payday - your saint of salvation is here. I’m sending out the lifeboat, the beautification buoyancy device, for there is a place where budget makeup gives you Kim Kardashian cheekbones and I’ve-just-been-to-MAC bedroom eyes and, this time, it’s not an invite only circle. 

Eyes Lips Face has until recently been seriously underrated, an online mecca of upmarket duplicates, high grade brushes and seriously pigmented eyeshadows. Now, it’s the guiltless indulgence of beauty bloggers and savvy shoppers alike. Trampling over all previous notions that low price tags mean low quality, e.l.f. is officially the only place I’ve cared to place an online drugstore haul (£60 worth? Me? No). So, without further ado, here are the top 5 dupes you will thank me for FOREVER:

Prime your pores like a pro with this dynamic dupe:
e.l.f. Mineral Infused Face Primer vs. Smashbox Photo Finish Foundation Primer

Keeping Up with the Kardashians? Highlight your cheekbones à la Kim:
e.l.f. Studio Blush in Gotta Glow vs. Nars Highlighting Blush in Albatross

Get that sultry holiday glow with this discount duo:
e.l.f. Contouring Blush & Bronzing Cream in St Lucia vs. 
Nars Blush/Bronzer Duo in Orgasm and Laguna

Prep before your pigments for dazzling eyes:
e.l.f. Eyelid Primer vs. Urban Decay Eyeshadow Primer Potion

Keep it fixed with a skin-loving setting spray:
e.l.f. Makeup Mist & Set vs. MAC Fix+

Thursday, 29 August 2013


Ok, so the last time I wore a slogan tee I'm pretty sure I was 14. If we're pushing it, maybe 15. In fact, it was with horror that a couple of months ago I discovered an old, green travesty folded unobtrusively in the bottom of my wardrobe - emblazoned on the front of it were the words 'SHOPPING IS BETTER THAN BOYS'. Cringe.

You see, tongue in cheek t-shirts lost their novelty in the ball park of about 5 years ago. What was once the coolest way to let the world know that you are in fact made of 'Sugar, Spice & Everything Nice' has now been replaced with Facebook, Twitter and just about every other Internet supported means of updating the world with every last detail of your life. Slogan t-shirts make me think only of Stag Dos and Girls on Tour team vests in Malia.

BUT with talkative tees popping up all over the high street, I think I've come down with the feisty fever. Yes, they may be just as squirm-worthy as my alliteration but they're just the right amount of ironic to have something of the nonchalant New Yorker about them or the pouty-faced Parisian who was clearly born cooler than you'll ever be. And who doesn't want to ooze apathetic? Remember, nobody smiles at Fashion Week.

Tuesday, 20 August 2013


Whether it's your birthday, a wedding or a work affair, date night, girls night or the quickly approaching onslaught of Christmas and New Years parties - there is always an excuse for a show-stopping dress. It is already recognised that a woman's charm can be surprisingly disarming and a glimmering smile is as good as a deadly weapon but, ladies, if you're looking to graduate to fully fledged vixen status, you'll need a killer dress to cement it.

True, some may argue that there are a number of things that rival the feeling of parting with hard earned cash when making a purchase, but there are very few that can top the sneaking suspicion that you look super RED HOT. Imagine the scenario: It's your big night and you've had your hair coiffed and nails done. The brand new primer you picked up has rendered your skin completely flawless and your feminine perfume lingers memorably in the air. You are irresistible. The black cab pulls up to the venue and you make your way assuredly - one heeled foot after the other - towards an awestruck crowd of family and friends. If you didn't know it already, you're smoking. Fire on legs. I'm Too Sexy by Right Said Fred plays appropriately somewhere in the near distance and there's a chorus of excited compliments followed by the question on everyone's minds - "Where did you get that dress?" This answer, undoubtedly, should be Chi Chi

What is this Chi Chi I speak of? A leading ladies retailer or, in more reasonable terms, dresses galore! With a whole variety of cocktail, evening and daywear dresses on board - you can afford to share the secret. Their dresses online start as low as £8.99 so draining your bank account needn't be a worry either. But less gushing more window shopping. 

Chi Chi and etailPR have teamed up to give one lucky lady a chance to win £200 towards their dream dresses. Yes, that means you could bag a dazzling dress and buy a gorgeous pair of shoes with the money you would've otherwise spent. All you have to do is create a 'wishlist style post of your favourite Chi Chi pieces'! The competition closes by 5pm tomorrow (Wednesday 21st August) and more details can be found here.

In the meantime, whilst you all race to your keyboards to compile your virtual shopping bags, I'll be drooling over these 5 glamourous garms. Dressing up will never be the same again!

P.s. How much for a pair of pins like the ones on the dress model?