Just in case you've been subjected to a life of ELFless deprivation - a world where drugstore beauty products are seldom as they seem and NARS Orgasm is always sold out before payday - your saint of salvation is here. I’m sending out the lifeboat, the beautification buoyancy device, for there is a place where budget makeup gives you Kim Kardashian cheekbones and I’ve-just-been-to-MAC bedroom eyes and, this time, it’s not an invite only circle.
Eyes Lips Face has until recently been seriously underrated, an online mecca of upmarket duplicates, high grade brushes and seriously pigmented eyeshadows. Now, it’s the guiltless indulgence of beauty bloggers and savvy shoppers alike. Trampling over all previous notions that low price tags mean low quality, e.l.f. is officially the only place I’ve cared to place an online drugstore haul (£60 worth? Me? No). So, without further ado, here are the top 5 dupes you will thank me for FOREVER:
Prime your pores like a pro with this dynamic dupe:
e.l.f. Mineral Infused Face Primer vs. Smashbox Photo Finish Foundation Primer
Keeping Up with the Kardashians? Highlight your cheekbones à la Kim:
e.l.f. Studio Blush in Gotta Glow vs. Nars Highlighting Blush in Albatross
Get that sultry holiday glow with this discount duo:
e.l.f. Contouring Blush & Bronzing Cream in St Lucia vs.
Nars Blush/Bronzer Duo in Orgasm and Laguna
Prep before your pigments for dazzling eyes:
e.l.f. Eyelid Primer vs. Urban Decay Eyeshadow Primer Potion
Keep it fixed with a skin-loving setting spray:
e.l.f. Makeup Mist & Set vs. MAC Fix+